Irish Heart has launched a new campaign aimed at preventing childhood obesity and seeking tighter restrictions on junk brands marketing to children.
There is unequivocal evidence of a causal link between the marketing of junk brands and childhood obesity. Childhood obesity is a serious problem in Ireland with one in four children overweight or obese.
The campaign is asking for people to sign its petition calling for the Irish Government to take action by:
Putting an end to the aggressive and persistent junk food marketing campaigns that are manipulating children into consuming energy dense, nutrient poor foods.
Banning all vending machines from secondary schools in Ireland, as the first step towards removing all junk food and drink from school premises.
Using the revenue from the Sugar-Sweetened Drinks Tax (to be introduced in spring 2018) to set up a Children’s Health Fund to tackle food poverty and childhood obesity.
Despite government announcing the nation’s Obesity Plan last September, Irish Heart say the measures do not go far enough to tackle the influence of the food and drink industry and plans rely too heavily on voluntary codes of practice set by industry groups.
You can sign up to the campaign and watch the campaign videos here.
Save the date: Stigma in obesity - a public health priority?
The next All-island Obesity Action Forum Workshop on 'Stigma in obesity - a public health priority' takes place on the 20th of June in the NICVA Centre, Belfast.