Direct comparisons of healthy and less healthy substitutes (E.g. full-fat yoghurt and low-fat yoghurt).
Comparison of healthy and less healthy substitutes by edible weight.
The cheapest brands were priced in November 2016. Examples of food comparisons include wholemeal bread Vs white bread, low-fat yoghurt Vs full-fat yoghurt and bran flakes Vs chocolate breakfast cereal.
Main findings from the direct substitute’s method include:
Little difference in the price of regular food compared with its healthier substitute was found.
The majority of healthy and less healthy foods cost the same.
Main findings from the cost by edible weight method include:
Healthier food was found to be cheaper than less healthy food.
Many fruit, vegetables and starchy carbohydrates are available at less than £2.00 per Kg.
Less healthy foods such as ready meals and chocolate cost £3.00 or more per Kg.